Monthly Archive: August 2014

Aug 26

Humanizing the Buyer’s Journey

As featured in Mktr2Mktr.com   Humanizing the Buyer’s Journey August 26th, 2014 by Hugh Taylor – President, Taylor Communications Using content to attract sales leads requires a deep dive into the human psyche. It wasn’t always this way, but as concepts such as the buyer’s journey and gated content become the norm, competition for attention …

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