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Monthly Archive: July 2013

Jul 14

The Winning White Paper: Five Questions to Ask Before You Start

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The Winning White Paper: Five Questions to Ask Before You Start I’ve been writing white papers for B2B technology marketers for many years. It’s a variegated format, one that serves different purposes in the marketing process. That variety is both a strength and a weakness for marketers, however. It’s versatile, which is great. At the …

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Tags: B2B marketing, marketing communications, technology marcom, white papers

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