Monthly Archive: December 2011

Dec 30

The Product Roadmap

Technology Product Roadmap

Product management is a process that ideally blends long and short term planning.  There’s always what is happening right now, but if you’re doing your job correctly, you should have your eye on the future.  Most product managers create a “product roadmap” to express how everyone believes the product should evolve over the next, say, …

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Dec 08

Should You Do Market Research?

I have to disclose that my wife is a professional market researcher and focus group moderator, so even asking this question is heresy. In some industries, serious market research is de rigueur.  For example, in my wife’s case of medical and pharmaceutical marketing, research is a fundamental of the process.  Few major marketing decisions are …

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