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Monthly Archive: November 2011

Nov 29

Inform Product Design

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by admin

MRD

Some technology marketers are involved in product design, but not all.    The term that gets used most to describe marketers who contribute to product design is “Product Marketing.”  Sometimes, the phrase “Product Management” refers to this function, though product management is more typically a role that involves basic marketing on behalf of a specific product. …

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Tags: B2B marketing, Enterprise technology marketing, Technology marketing

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