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Date registered: February 14, 2012

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  1. Win Business by Skipping the Customer Journey — March 27, 2018
  2. How to Create Great Content without Exploding Your Team — October 13, 2015
  3. Humanizing the Buyer’s Journey — August 26, 2014
  4. The Art of the Technology Marketing Case Study — July 17, 2014
  5. Going Beyond the Drip Campaign — May 8, 2014

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Mar 27

Win Business by Skipping the Customer Journey

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businesswoman-pouring-sand-out-of-shoe_HKGEULArj-500

Discussions of the customer journey make me think of a journey my late father once took. He was 20. It was January, 1945 and his B-17 bomber had been shot down over Austria. He was taken captive and placed in solitary confinement, sitting alone in a concrete cell with nothing to do. After two weeks, …

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